Branding the new leader of industrial coating

During my fellowship at Interbrand, my team designed a new brand architecture system, narrative, and visual assets for two global coating companies pursuing a merger of equals. We competed against 3 other agencies and won the pitch.

I helped analyze the two companies' market moves, existing products, and client base to identify opportunity spaces. I shaped the final strategy by identifying one specific cultural partnership by one of the merging companies, and translating it into an anchoring strategic principle.

Interbrand has signed NDA and MSA with the two clients. To learn more about the project, process, or my specific contribution, feel free to get in touch.